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Research papers

Clipboards, calls and focus groupies

Market research associations and the industry as a whole have a responsibility to ensure that we communicate the value of market research. As researchers, we understand it is impossible to embark on a promotional marketing or education campaign...

Catalogue: Congress 2016: #WOW
Authors: Melanie Courtright, Luke Sehmer
Company: Research Now SSI
September 22, 2016
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Citation

Courtright and Sehmer (2016a, September 22). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies


Webinars

Anatomy of a perfect survey

This webinar will detail the sources and the scope of previous research and then summarise how to build the perfect survey from the feet up. You will learn best practice elements of taking an objective-led approach to questionnaires, all within in a...

Catalogue: Webinars 2016
Author: Luke Sehmer
June 15, 2016
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Citation

Sehmer, L. (2016a, June 15). Anatomy of a perfect survey. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/anatomy-of-a-perfect-survey


Videos

Clipboards, calls and focus groupies

The industry view of the public perception of the market research industry often comprises of people standing around in shopping centre's with clipboards. As the gap between brand and consumer has shortened enormously in the last decade, is this...

Catalogue: Congress 2016: #WOW
Authors: Luke Sehmer, Melanie Courtright
June 15, 2016
×

Citation

Sehmer and Courtright (2016a, June 15). Clipboards, calls and focus groupies. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/clipboards-calls-and-focus-groupies-8700